Introduction
Athleta, the popular women’s activewear brand owned by Gap Inc., has appointed Maggie Gauger Athleta CEO as its new Chief Executive Officer and Global Brand President.
She officially started her role on August 1, 2025.
The previous CEO, Chris Blakeslee, will continue to support the company as an advisor, ensuring a smooth transition.
Who Is Maggie Gauger?
Maggie Gauger Athleta CEO is a seasoned business leader with extensive experience in the sports and apparel industry. Before joining Athleta, she spent many years at Nike, where she led the North America women’s business.
During her time at Nike, Maggie played a key role in driving growth, improving product strategy, and strengthening the women’s segment. Her background in merchandising, product development, and business strategy makes her well-equipped to lead Athleta into its next phase of growth.
Why Gap Inc. Chose Maggie Gauger
Gap Inc. selected Maggie Gauger Athleta CEO because of her strong leadership and proven track record in the women’s activewear market. Her experience at Nike, especially leading the North America women’s business, gave her deep insights into consumer needs, product strategy, and brand growth.
Gap Inc. believes that Maggie’s expertise in merchandising, strategy, and innovation will help Athleta reinvigorate its brand, reach more customers, and compete effectively in the growing activewear market. Her leadership is expected to bring fresh ideas and energy to the company while maintaining Athleta’s focus on empowering women.
H2: What This Means for Athleta
The appointment of Maggie Gauger Athleta CEO marks an important step for Athleta’s future. With her leadership, the brand is expected to strengthen its position in the women’s activewear market and offer new, innovative products that appeal to modern consumers.
Maggie’s experience in strategy, merchandising, and product development means she can help Athleta grow sales, improve customer experience, and stay competitive against other popular brands like Lululemon and Nike Women’s. Fans and industry experts are watching closely to see how her vision will shape Athleta’s growth in the coming years.
H2: Industry Perspective
The appointment of Maggie Gauger Athleta CEO shows how important leadership is in the women’s activewear industry. Brands like Lululemon, Nike Women’s, and Athleta face strong competition, and having an experienced leader can make a big difference.
Industry experts believe that Maggie’s background at Nike, combined with her focus on consumer needs and product innovation, gives Athleta a strategic advantage. Her leadership could influence trends, marketing strategies, and growth opportunities across the activewear market.
H2: Key Takeaways
- Maggie Gauger Athleta CEO officially started her role on August 1, 2025.
- She brings years of experience from Nike, especially in leading women’s business and product strategy.
- Gap Inc. chose her to help reinvigorate Athleta and compete in the growing activewear market.
- Chris Blakeslee, the former CEO, will continue as an advisor, ensuring a smooth transition.
- With Maggie at the helm, Athleta is expected to grow its brand, innovate products, and empower women around the world.
Frequently Asked Questions (FAQ)
Who is Maggie Gauger?
A: Maggie Gauger Athleta CEO is a seasoned business leader with extensive experience in the apparel and sports industry. She previously led Nike’s North America women’s business and has strong expertise in product strategy, merchandising, and brand growth.
When did Maggie Gauger become Athleta CEO?
A: Maggie Gauger officially started as Athleta’s CEO on August 1, 2025. She also serves as Global Brand President.
What are Maggie Gauger’s key achievements?
A: At Nike, Maggie Gauger drove growth in the women’s segment, strengthened product strategy, and improved merchandising operations. Her leadership is expected to bring similar innovation and growth to Athleta.
Who was the previous Athleta CEO?
A: The previous CEO was Chris Blakeslee, who now continues as an advisor to ensure a smooth transition under Maggie Gauger’s leadership.
What does Maggie Gauger’s appointment mean for Athleta?
A: Her appointment signals a strategic push for Athleta to grow in the competitive women’s activewear market, improve product innovation, and connect more effectively with consumers.
How old is Maggie Gauger?
A: Maggie Gauger’s exact age is not publicly disclosed, but based on her career experience, she is estimated to be in her mid-40s to early 50s.
Is Maggie Gauger married?
A: Maggie Gauger keeps her personal life private. Details about her spouse or family are not publicly available.